Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer fashion at one of the UK's most renowned department stores. Expect to find brands such as Reformation, Rixo and Ganni alongside homeware, beauty, tech and more.

ASOS has 850+ brands in tall, petite and curve ranges. Popular with the masses, Oh Polly stocks two-piece sets and body-con dress styles, infrared sauna blanket for sale while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. Fast-fashion behemoth BooHoo offers a variety of affordable womenswear.

ASOS

ASOS was founded in 2000 with the trendy shopper in their twenties as its target audience. The company was able to raise funds to start its business by selling replicas of famous clothes, such as those worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to concentrate on clothing as it would yield the best returns.

The ASOS website offers a wide range of products and sizes including maternity clothing plus-size clothes, accessories including stationary and shoes. The ASOS website also offers various fashion guides, #AsSeenOnMe and other content that can inspire. Customers can add items to a wish list and create private boards to store their favorites.

ASOS's mobile app offers seamless shopping, with saved items synchronized and a speedy checkout. The app displays information about stock to prevent disappointment if an item is not in availability. This is an excellent example of how retailers can make use of online shopping to increase customer engagement and increase loyalty.

George at ASDA

The brand was established in 1989. George is the Asda's grocery fashion brand that offers clothing for men, women, and kids. The brand offers a range of clothing that is priced affordably and ethically procured. Customers can buy clothing online, in more than 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet luxe' trend and features pieces made from cotton, linen, and silk blends. The collection includes slouchy suit, printed co-ords and ribbed separates. Prices start at 12 pounds (for an 100 percent Supima Cotton T-shirt) and [empty] go up to about 77 pounds (for full suits).

As a fast-fashion store, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's software for retail planning to modernize and enhance its planning process. It can now send visual merchandising design and briefs at a rate that is unprecedented efficiency, speed, and ease. The company also utilizes StyleShoots all-in-one photography machines, which instantly remove garments from their backgrounds and are uploaded into the Visual Retailing system for instant use in VM layouts. This aids in enhancing the compliance of merchandising and ensure that all its stores receive the identical information.

Debenhams

Debenhams is one of the most storied UK department store chains offers an array of clothing and other products. It has a broad selection of brands, and there are regular sales and discounts. The company also provides a range of services to help customers find the items they're looking for.

The first store opened in 1778 as a draper's store in London. Over the years, it expanded into a huge department chain of stores with a global presence. It is a leading fashion retailer, known for its exclusive brands and designer clothing. It also has an extensive online presence.

While a few Debenhams stores have closed due to the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. This transaction demonstrates the growing power shift of retailers that are who are weighed down by brick and mortar investments to their more nimble online counterparts. This trend is expected to continue as the number of customers is declining in physical stores.

Topshop

Topshop is an online retailer of fashion. It sells clothing for both genders and accessories. It offers different lines including Boutique, Collections, and Style. The company provides a styling service which will suggest clothing based on the persona of the customer. This is a great option for people who are unsure or beginners.

The company's fortunes have taken a turn to the negative, and now it looks like the entire Arcadia group - which includes Dorothy Perkins, Topshop and Boohoo - may be in danger of collapse (Yahoo Finance 2012). The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo could be heading towards collapse (Yahoo Finance, 2012).

The unique selling point of Topshop was that it was the closest a high-street shopper could be to catwalk fashion. However, this was the reason it went under. When Asos and Boohoo started offering the same fashions at a lower price, shoppers stopped visiting the stores in a flurry.

Missguided

Missguided is a UK fashion site that sells fashionable pieces that are inspired by the style of celebrities. The website is feminine, with a an all-white and pink theme. On its website, Blue painter's tape it features different models and clothing items for women. Customers can get free next-day shipping and a special discount for students on the website.

The site is geared toward the 16-34 age group and has an extensive selection of products. The brand is a competitor of Boohoo the fashion retailer that sells on-trend clothes for the same audience. The website is adorned with bold headings and Samsung Note Series includes images of clothes products. Boohoo allows customers to sign up for their newsletter and get emails about new products.

The company was created by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided was placed in administration, and owed millions to its suppliers. The business was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own fashion label is designed and red Satin Cape sourced mostly in the United Kingdom. In addition to its own label, the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits by selling to young people who are looking for fashionable and modern clothes at a low cost. This demographic, which consists of those under the age of 30 is a huge market segment in the world.

Boohoo's employees are offered a range of benefits that include competitive bonus programs and long-term financial security through pension plans. The company also puts a lot of emphasis on employee wellness with onsite gyms as well as free healthcare cash plans, and mental health assistance. The company is also known for its commitment to size diversity, with detailed clothing size charts that help shoppers find the perfect fit.

Amazon

As the world's largest online retailer, Amazon's UK branch offers a wide assortment of shoes, clothing and accessories. You can also buy food items, household goods and tools for DIY. The site has a variety of international brands and products.

Check out River Island for fashionable pieces inspired by celebrities and catwalks, Mango for affordable but fashionable Spanish clothes, and Lavish Alison for couture-inspired styles. These are perfect for dressing up or down. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

Department chain store John Lewis is another must-visit for fashion-conscious shoppers, given that their selection spans all major categories, including cosmetics and cutting edge electricals. They also offer a broad assortment of household items like unique tea caddies.